Issue 17 Volume 1September 2008

Front Page

THE BUSINESS OF BRANDING BANDS

By David James

EMI
James Young, managing director of music management firm Cherry Rock is attempting to create a business based on music as a brand experience. What he is doing should be of interest to many musicians looking to find new ways to develop their commercial appeal.

Young reasons that companies spend heavily on creating strong visuals, but not nearly as much on the aural side of their brands. Yet music is capable of achieving a more powerful emotional impact and deserves at least as much attention and resources.

Young started his involvement in music when he was 19 founding a label called Rubber Records, which has released over 200 albums and is distributed through EMI. He also owns another label, Zatzit, which is distributed by Shock Records. His newly formed company is Cherry Rock, which manages bands, looks to develop music as a brand, and offers, well, massage (but very hard edged, rock-style massage – “no whale noises”, and dolphins not allowed).

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Business James Young from Cherry Rock gives his tips on how to get your band noticed in the music industry through the power of advertising and.... massage?
ProFile Staunchly independent, Jeff Lang reminisces on his accidental entry into the music industry and the highs and lows of launching his own label.
Intelligence Opera invades the internet, Bertelsmann sells out to Sony, EU royalty collection system under fire, Billy goes to Broadway and Nokia's Music Store expands.
Reviews

Peter Haydon tells the truth about COR'DELLE's EP 'Just for a second we lied' and we once again put critics under the microscope with Review The Reviewer

Rising Stars Kristy CooteIndependent artist Kristy Coote gives the inside goss on the usefulness of compilation albums
All About... What are you worth? Bellaire Hillock talks award wages and how to make sure you get paid your Dues.
Harmony Holden Fairlane checks in on your progress and introduces you to half diminished chords. 'Half diminished chords, meet dear reader - dear reader - half diminished chords.'
Your Say Got an opinion on something - don't be shy, drop us a line.
Ask Uncle
Terry
Uncle Terry warns our readers against verbal agreements with friends and discusses the pros and cons of musos working as contractors
Humour Want to know how to Build Huge Media Enterprises for Fun and Profit or looking to Grow Your Own Petrified Trees then read on...
Cartoons WELCOME DANIELA
The Dues is delighted to welcome on board cartoonist extraordinaire Daniela Vittz who has added her considerable talent's to this month's Dues
Editorial Megan Albany discusses why an addictive personality may just give you the edge you need for your music career

Progressive/Indie/Pop
COR’DELLE


Text By Peter Haydon

cordelle1.jpg

EP Launch:"Just for a second we lied"
Date: Wed 18th June
Venue: Gertrude's, Fitzroy, Melbourne.

Seeing this band for me was something of a frustrated pleasure. Pleasure, because this band deserves to really go somewhere. Frustrated, because they could be so good with a little more performance commitment from the front line. But I'd rather go see a talented band that’s not quite right than a perfect set of dullards, any day.

The first thing you notice about this band is its solid back line –drums, tasteful and very musical; guitars interlocking in interesting ways; solid anchoring bass. Tight, and with the feeling that these guys have buffed and polished their sound carefully over years.


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REVIEW THE REVIEWER

By Striker Lite

Reviewer: Dan Rule
Review title: When the sound is the synthesis
Event: Tujiko Noriko at the Toff in Town
Published: The Age 23/8/2008

Don’t journalists read anyone except other journalists these days? Don’t they ever drink at the fountain of literature so they can at least tell the difference between a living language singing with the promise of meaning and a bloated corpse floating and farting atop the fountain’s surface; wadded, shapeless, impenetrable? I see little evidence of it in journalistic effluvium these days.

To start, I dunno, but really, can’t we try a little harder with our word selection? Verbal variety is the strength of the best writers and the temptation and curse of the rest. Just because your thesaurus lists heaps of synonyms for a word does not mean all those words, or even many of them, will do as well as any other. Words have contextual value as well as meaning; and as we deride or ignore the value of words, their meaning is little by little pushed aside until it is no more than an ornament to their use.

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JEFF LANG LAYS IT ON THE LINE

By Alyssa Coulson

jefflang02.jpgJohn Butler affectionately calls him “the man” and Rolling Stone magazine’s editor labelled him a “guitar genius” yet despite the accolades Jeff Lang isn’t content to rest on his laurels. He recently released his 13th solo album ‘Half Seas Over’ and although it is only barely just on the shelves, the ingenuity of this latest collection of sonic art has created waves with reviewers. Dues music journalist Alyssa Coulson caught up with the genuinely amiable Jeff Lang to discuss his thoughts on lyrics and all things musical as well as his journey to date. Jeff speaks candidly about why he chose to stay independent and go down the daunting path of creating his own label.

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HOME GROWN TALENT

By Megan Albany

madeleinewood hip hop
Kristy Coote


Kristy Coote is not shy about promoting herself, musically or personally and that’s a good thing as the bubbly singer/songwriter has a lot to offer, not least of which is her determination to succeed against the odds.

She opens our interview with a laugh saying.... “By the way I was born in 1974, I’m an aquarian, I’m single and I’m looking for a boyfriend about 6 foot tall..... you’re not going to print that are you”

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Send us your email, notes, memos, random thoughts, trenchant complaints. Tell us about your adventures, strugggles, disasters, disappointments and successes as a musician.

We give preference to letters of 200 words or less, but try your luck anyway. We may edit your letters for reasons of space, or possibly because we're just a bunch of interfering bastards. Despite that, we welcome your feedback, comments and observations. You can use a pseudonym if you wish, but please include your real name, suburb/town and, if you are writing from outside Victoria, your state/country.

Email us at musosunion@aol.com.

Got a problem or question relating to the music biz? Ask Uncle Terry.
(Uncle Terry is a grumpy old man who lives in a cave in one of the less fashionable corners of the Yarra Valley. He is not a qualified legal practitioner and he does not dispense formal legal advice. Neither he nor the publishers of "The Dues" accept any liability for the results of acting on the opinions, statements or recommendations expressed in his column)

Email Uncle Terry on musosunion@aol.com. Please provide your name and suburb (& state/country, if you're not a Victorian yokel...)


Dear Uncle Terry,

Our band is going to do some recording at a studio run by a mate of ours. One of the band members reckons we should have a written agreement but the rest of us are happy to just take our mate’s word. We have agreed in conversation with him things like percentage splits on the recording and I’d feel a bit embarrassed asking him to sign something. Do you think we need it written down? We trust our mate.

Brendan

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Humour

Book reviews - Building Huge Media Enterprises for Fun and Profit by Jeremy Feeble.

Review By Peter Kelleher

Most of us will have fond memories of school piggy banks, of writing or editing for a college magazine or of punting a few grand on the stock market. Sure those were fun at the time, but they are generally regarded in adulthood as infantile and frivolous occupations.

Jeremy Feeble’s new book shows how these disregarded pastimes can be put to good use and can even generate pocket money and better.

.

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An Addictive Personality May Just Give You The Edge

Well they say that creating music or planning a tour can be a little like giving birth and that’s why I’ve decided to do both at once. Never one to shy from a challenge I am in the process of helping my husband organise his tour with the legendary Headhunters (aka Herbie Hancock and the Headhunters) while at the same time preparing for the birth of our first child.

Now while this may seem like simply an opportunity for me to shamelessly plug my hubby’s October tour, which of course it is – see www.marcmittag.com for details – it is also an opportunity for me to bond with you, my dear reader over the huge, huge job that lies before all independent artists.

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Disclaimer:
Articles express the opinion of authors and not necessarily that of theMusicians Union of Australia. No responsibility is accepted for unsolicited material. The Dues makes every effort to use reliable, comprehensive information, but we make no representation that it is accurate or complete.





 

By Theo Schulsospekz

Wagner on line
The famous Bayreuth Wagner festival has invaded the internet. Punters can see the festival’s opera productions online but the price is a hefty $(US)77. Given that fans can wait for years to get tickets to the fest, the price may just be right.

d.vittz_soprano_72dpi.jpg

Cartoon by D. Vittz

Bertelsmann Bails
Amid continued legal action in the EU over the Sony/BMG merger (see previous instalments of intelligence) Bertelsmann Music Group has sold out their share of the merged entity to Sony. “Bert” had already sold their publishing arm to Universal but maintain some relatively small music interests. Sony’s new Masthead is: Sony Music Entertainment.

...more Intelligence

HOW TO GET A PROPERLY PAID GIG

Part 12 of a series 

by
Bellaire Hillock

Hi folks and welcome back. We are still trying to answer the perennial question “how much should I charge for a gig?” Perhaps a better way of putting it is “How much should a gig be worth?”

In Australia this question has been the subject of deliberations in industrial tribunals since at least the 1920’s and the results are the rates in the various awards covering the employment of musicians. These rates are not set by the Musicians’ Union but by independent industrial bodies (Federal award rates were previously set by the “Australian Industrial Relations Commission” and are now set by the “Fair Pay Commission”. State award rates are set by the state Industrial Relations Commissions).

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Harmony_162x18.gif 

Part 15 in a series 

by
Holden Fairlane

 

First things first. I have just noticed that the impossibly pretentious name of “Bellaire Hillock” has appeared at the top of my last two columns. This usurper is a fraud and wouldn’t know harmony if it stopped him in the street and smacked him with a haddock! I, Holden Fairlane, am, always have been and, if there is any justice and taste in the world, always will be the sole harmony columnist in “The Dues”. Out damned Hillock and never stick your bulbous, wine drinker’s nose into my column again!

Ahhhh…. Better!! Welcome back or, if this is your first visit, welcome! First visitors are advised to check out previous articles in this series. There is a harmony column in most of the previous issues of “The Dues”.

Your homework from last time was to work out the notes in all 12 of the “minor seventh flat 5” chords. Remember from last time that this chord is also called the “half diminished” chord. Also remember that its symbol can be Cmin7b5 or Cm7b5 or C-7b5 or CØ or CØ7, now there’s a recipe for an identity crisis! Let's look at them now in both letter name form and in musical notation. Chord Symbol

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